Articles

standard case study

Attract Better Clients by Rethinking the Standard Case Study

Most case studies are boring. In corporate gibberish, they rattle off stats and successes without a relatable human story in sight.  They don’t talk about the customer’s background, personal motivations or...
guest publishing an article

How to get free exposure for your AV business by guest publishing

Is anyone reading your articles or blog posts? It takes time, money and energy to create articles.  The average business focuses all that effort on writing the article— overlooking a...
Optimizing your LinkedIn profile photo for sales

How to use your LinkedIn profile to get commercial AV leads

  If you want to start generating AV business from LinkedIn, your prospects should land on your profile and know within 5 seconds what you do, who you do it...
Video Conferencing

How Global Instability Is Changing AV-Related Searches

  As I write this in March 2020, much of the world is homebound as a global crisis sets in.  It's impossible to separate any business from these macro trends....