How to Get Leads with Your Business Blog

Business blogging is one of the best ways to build an asset that drives awareness, leads, and sales over time. And yet, so few businesses really put in the effort it deserves. Too often, a business blog feels like a “nice-to-have” section of the website. A place to park press releases, business updates, and holiday…

Is Guest Posting Worth It

Is Guest Posting Worth It? How to Get Free Exposure for your Business

Is anyone reading your articles or blog posts? It takes time, money and energy to create articles.  The average business focuses all that effort on writing the article— overlooking a decision that can multiply their efforts: deciding where to publish the article. If you publish on your own website, it’s difficult to know who’s reading….

How to Use Calendly to Schedule Meetings Automatically

Want to use calendly to book meetings, sales appointments, and consultations on autopilot without all the back-and-forth? I’m going to show you how to set it up and put it on your WordPress website in a few simple steps. The problem with scheduling meetings We’re all familiar with how scheduling meetings online normally goes. Typically…

33 Ways to Get More Customers From Your Website

You don’t always have to redo your entire website. Usually, you can squeeze more value from your website just by going through a list of improvements to help it attract more customers. If that’s where you are, this list is for you. How to get more customers from your website Put your phone number on…

How Do I Get Clients from LinkedIn?

Here at Wheelhouse, we’re big fans of SEO for creating long-term, sustainable traffic and interest in your business. Without a big ad budget, it’s one of the best ways you can sustainably grow your leads without putting in a bunch of effort. The only drawback is that with SEO, you’re playing the long game. Improvements…

5 Ways to Improve Your LinkedIn Profile (And Get More Leads)

Forget about “LinkedIn Networking” LinkedIn should be helping your business grow and get more sales—NOT network aimlessly. Look back through your recent connections and outbound messages. Do you see a steady andstrategic increase? If not, that’s probably a key reason you’re not doing more business through LinkedIn. Done right, LinkedIn can be a major growth…

How to Communicate Your Value Proposition to Customers

There’s a simple formula that can help your clients see the value in what you do. Here it is: “We help [audience] go from [symptom] to [result].” Here’s an example: Let’s say you run an interior design firm. You help companies who want an amazing office, but don’t know where to start. If you’re like…

How to Communicate Value to Customers

How to Help Customers Understand You by “Being the Doctor”

There’s one mistake I see businesses make over and over again in their marketing, and it’s costing them money. It looks like this: Most businesses build websites, run ads, network on LinkedIn, go to (virtual) conferences, and generally put lots of effort into getting their message out there. But rather than convincing new clients, most…

How to Get Better Case Studies From Your Customers

How to Get Better Case Studies From Your Customers

Most case studies are boring. In corporate gibberish, they rattle off stats and successes without a relatable human story in sight.  They don’t talk about the customer’s background, personal motivations or struggles. There’s no hero to identify with. Instead, they skip straight to what most companies believe are the meat and potatoes: how they generated X,…

How to Optimize Your LinkedIn Profile

If you want to start generating business from LinkedIn, your prospects should land on your profile and know within 5 seconds what you do, who you do it for, and why they should keep reading. Most people treat their profile as an extended resume For a long time, LinkedIn was for job hunting and head…

5 Ways to Improve Your Small Business Website

Designing an effective website (one that brings in business) can be tricky business. In our work, we’ve seen lots of people focus too much on the details, neglecting the overarching business goals behind what their marketing efforts. To help orient you as you consider how to make your website more effective, we identified a handful…

Digital Marketing Tips for Your Business Website

9 Digital Marketing Tips for Your Business Website

After consulting with dozens of technology integrators on digital marketing over five years, a couple things are clear. First, it’s hard to know what works