How Global Instability Is Changing AV-Related Searches

Video Conferencing


As I write this in March 2020, much of the world is homebound as a global crisis sets in.  It’s impossible to separate any business from these macro trends. As it relates to the AV integration space, we’re seeing a few early trends in search activity that may help us verify some assumptions as to what’s helpful to customers during this time.


Early assumptions:

    • With customers’ attention focused elsewhere, immediate needs related to spending more time at home, and particularly to working at home, may gain prominence
    • Meanwhile, project categories that feel less necessary and urgent during this time may lose traction

This is very much a “reading the tea leaves” exercise, as data is early at this point.  The charts below show relative search volume, so it’s about spotting trends, rather than absolute volume.  But in terms of understanding how your customers’ mindsets are evolving, this is a good place to start.

What are the takeaways so far? Anything enabling your customers to work from home is trending up, and traditional AV categories are trending pretty flat, though aren’t necessarily losing search volume at this point.

What does this mean for you?  In your messaging to customers, consider leading with services that address an urgent need for customers, and expanding the conversation from there.


Trending Up


Categories around working from home are seeing a surge in interest at present.  Video conferencing capabilities, VoIP, home networking and WiFi improvements, and environmental filtering improvements are all seeing upticks in interest.

Work from Home
Video Conferencing
Faster Wifi
Home Networking
Air Purification

Trending Flat or Down

Traditional mainstays of the AV space including automation, security, lighting control and home theaters aren’t dropping much, but they don’t have trending interest right now.

Home Automation
Smart Home
Home Security
Home Theater
Lighting Control


Continue reading...

standard case study

Attract Better Clients by Rethinking the Standard Case Study

Most case studies are boring. In corporate gibberish, they rattle off stats and successes without a relatable human story in sight.  They don’t talk about the customer’s background, personal motivations or...
guest publishing an article

How to get free exposure for your AV business by guest publishing

Is anyone reading your articles or blog posts? It takes time, money and energy to create articles.  The average business focuses all that effort on writing the article— overlooking a...
Optimizing your LinkedIn profile photo for sales

How to use your LinkedIn profile to get commercial AV leads

  If you want to start generating AV business from LinkedIn, your prospects should land on your profile and know within 5 seconds what you do, who you do it...

Interested in working with us? Our lead generation strategy works best with certain types of AV businesses. Reach out to see if your company is a good fit — book a free consultation now to start the conversation!