SEO

How to Get Leads with Your Business Blog

Business blogging is one of the best ways to build an asset that drives awareness, leads, and sales over time. And yet, so few businesses really put in the effort it deserves. Too often, a business blog feels like a “nice-to-have” section of the website. A place to park press releases, business updates, and holiday…

How to Communicate Your Value Proposition to Customers

There’s a simple formula that can help your clients see the value in what you do. Here it is: “We help [audience] go from [symptom] to [result].” Here’s an example: Let’s say you run an interior design firm. You help companies who want an amazing office, but don’t know where to start. If you’re like…

How to Communicate Value to Customers

How to Help Customers Understand You by “Being the Doctor”

There’s one mistake I see businesses make over and over again in their marketing, and it’s costing them money. It looks like this: Most businesses build websites, run ads, network on LinkedIn, go to (virtual) conferences, and generally put lots of effort into getting their message out there. But rather than convincing new clients, most…

Is Guest Posting Worth It

Is Guest Posting Worth It? How to Get Free Exposure for your Business

Is anyone reading your articles or blog posts? It takes time, money and energy to create articles.  The average business focuses all that effort on writing the article— overlooking a decision that can multiply their efforts: deciding where to publish the article. If you publish on your own website, it’s difficult to know who’s reading….