Copywriting

How to Communicate Your Value Proposition to Customers

How to Communicate Your Value Proposition to Customers

There’s a simple formula that can help your clients see the value in what you do. Here it is: “We help [audience] go from [symptom] to [result].” Here’s an example: Let’s say you run an interior design firm. You help companies who want an amazing office, but don’t know where to start. If you’re like…
How to Communicate Value to Customers

How to Help Customers Understand You by “Being the Doctor”

There’s one mistake I see businesses make over and over again in their marketing, and it’s costing them money. It looks like this: Most businesses build websites, run ads, network on LinkedIn, go to (virtual) conferences, and generally put lots of effort into getting their message out there. But rather than convincing new clients, most…